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The Squidoo lens – An untapped gem

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Did you know that the Squidoo lens is one the Internet’s most visited website? Squidoo has an Alexa ranking of 200, and there are more than 1.2 million lenses out there as we speak.

Now, these are numbers that we cannot scoff at. Many people have heard about Squidoo, and have maybe set up a lens or two which they have probably already abandoned. The reality is that the true power behind Squidoo lenses still eludes many.

All you have to know about a Squidoo lens is that it is mini website…kind of like the blogger platform, but on a whole different level. It is the community aspect of Squidoo that makes it so powerful. The mini site you are able to create once you join is more like a page on which you can write about anything you want. These pages are what you call lenses.

Google loves squidoo lenses. Check it out for yourself! Try typing a high traffic and high competition keyword, and you WILL eventually find a Squidoo lens in the search results.

By creating a squidoo page you already benefit from the love that google has for these kind of pages. Many savvy Internet marketers have thousands of squidoo lenses out there depending on the niche and product they are promoting. They do this because they know that Google’s spiders will crawl all over their pages, and bring them uncountable backlinks and traffic.

If you have a business or an opportunity that you are trying to promote, then consider a squidoo lens. It will be an additional (and significant) way of directing traffic to your product or service. The moment your page (lens) is picked up by the crawlers, your page will begin to appear in search results based on the keywords typed. You will be amazed at how many squidoo pages obtain incredible page rank.

There is no need to worry about Html or any techie stuff. Squidoo has got to be one of the easiest ways to create a mini website. There are some lenses that I have seen that are simply AMAZING. I mean, these guys have added Google Adsense, Amazon products, Ebay specials, as well as other affiliate products. 

When creating a lens be sure to choose a name that is a keyword or close to one. This should not be underestimated as having the main keyword in the URL can catapult your lens to top page ranking.

You can use your lens to add video, audio and all kinds of “sticky” items so that your lens can become viral. Take the time to market it and put it everywhere you can. You can use as a signature in your e-mail or in your forum posts. Just be creative about it! If you can get it out there, you will be surprised at how fast these lenses can pull traffic. While you are doing this, you might as well set up a squeeze page somewhere on your lens to capture the flood of traffic that will coming your way.

So, there you have it. Squidoo is free, the lenses you create rank extremely well. So, armed with this information you should have yet another FREE tool to help you market your business. 

To your ethical success,

How To Identify and Deal with Your Shortcomings Part 1

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Every entrepreneur will be challenged, criticized, misunderstood and rejected.
If you are aspire to succeed as an entrepreneur then you need to understand the aggressive nature of your context, and prepare accordingly.

The very foundation of proper self development is not pretending to be what you are not. There is so much stuff out there that simply teaches you to mask the real issues you need to face by simply repeating affirmations.
While affirmations might work for some, it is only a matter of time before the real issues resurface, and then you find yourself having to speak even more affirmations.

Previously, In my previous article I talked about the importance of having self confidence, and how self-confidence was a skill that could be developed. Without this foundation of self-confidence it is much harder to objectively identify and deal with your shortcomings.

Here is what I need you to do:

  • Start off by making a list of everything that you think can be classified as your weaknesses and your shortcomings. In other words, make a list of the things in your character that you believe you need to improve on.
  • Once you are done with this list, you need to then put this list aside first and get together with the person you consider your closest and most authentic friend. The one that will really tell you the truth and nothing but the truth about you. This is the friend that has seen you in your best and worst moments. Make sure you write these things down.

Once you have both lists. You then need to sit down and compare both lists.

Once you start comparing these two lists, focus on the points that are found on both lists. These are the points that you need to focus on first.

For example, are you impatient, snappy, and too easily able to criticize others?  Do you think you are always right, or more able than others?

Or are you too timid or frightened to put yourself forward, always thinking that other people would do something better?

Or are you worried that you are slow to pick up on things, or don’t like taking any risks, or worried that someone might laugh at your suggestions?

Do you worry about the way you look, your clothes, your self presentation?

Do you always fail at what you attempt? Why are you so scared to fail? Do you have the impression that you have bad luck?

Once you have all these points in front of you, the next phase is to then start some deep questioning.
You need to ask yourself “why” are all these things the way they are? By trying to trace the source of a particular behavioral pattern, you will be able to understand the real source of your shortcoming, which will give you a greater reason and incentive to rectify and redefine.

To keep things light let’s talk about your self-presentation shortcoming. In other words, you just don’t present well. You are shabby and unkempt.

Of course, not everybody is into fashion, but at the same time no one can deny the power of first impressions. While clothing should not be an obsession, the way we present is important. But before you go out and buy the whole store, take some time to ponder and think why it is you prefer to dress shabby and remain unkempt.

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To your ethical success,

How To Identify and Deal with Your Shortcomings Part 2

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This is part 2 of How To Identify and Deal with Your Shortcomings.

By the way, self presentation is a great confidence booster, and good confidence levels will help you work positively towards your development.

In the case of self presentation, check your wardrobe, check you hair style, and check your personal hygiene. What colors do you wear the most? Black?? Why do you wear black? Is it because of your size? Are you uncomfortable with your size? Why are you uncomfortable with your size? If you are uncomfortable with your size, why have you not done anything about it?

Do you see where I am going with this? The key is to keep questioning yourself till you have a clear understanding of why you are doing what you are doing.

Self presentation skills are not as futile as you may think. As a general rule, several studies have shown that the way a person presents is usually a reflection of how they truly feel.

A woman who is unloved, unsecured and abused will have such low confidence that she will find no reason to be perky and dress well. She will be content with just being bland and invisible.

On the other hand the better you feel, the better you look, and the better you feel, the more you feel capable of doing things.

Of course, there are some people who mask their pain with outward glitter, and these people will also have to ask themselves the exact same questions.

If you are going to be an entrepreneur working from home, then you need to really consider these things.

I have personally found out that while I may have the luxury to run my business in my pyjamas, the moment I shower and dress as if I was going out to the office, my productivity level increases.

So, the way you present starts off but putting you in a certain “can do” state, and it will also influence the way people assess you. The image you project from inside and outside will be what they receive.

Poor presentation can be overcome with a little thought, a little time, and not too much money.

There are, however, other shortcomings that may need a bit more consideration and time to improve on.

Attitude is incredibly important.  A friendly, helpful and self confident attitude will always impress.  However, learning how to behave calmly when under pressure is not always easy. This is, of course, is just one example.  Sometimes you will need to project confidence you might not feel.  It may be that you are just shy and feel ill at ease with some people.  Even pretty confident people can sometimes just feel as if they are on the back foot with someone who seems to exude self confidence and self belief.

Changing your attitude is more than achievable. You will however need to apply some effort, time and belief that you can and will change your attitude.

Really though, you need to meet the challenge.  Make the time to do the things you don’t necessarily want to do, but which you really know you ought to do.  Nine times out of ten, these things are not really too difficult.  They just need you to concentrate, to put any fear of failure aside and perhaps to break down the tasks into smaller and more manageable ones.  Incrementally, you will find you can achieve everything you need.

The key here is to be quite honest about why some things are difficult for you, or why you just don’t want to do them.  Acknowledging that you might be frightened of not doing something well is often the only thing between your fear, and your doing away with that fear.

As an online entrepreneur do not despise these things. These things account for the results we will see in your success. In other words, what we are discussing here is 90% of the iceberg.

Most people only want to focus on the technicalities of the visible 10% of the iceberg, but the reality is that if you get the 90% right, the 10% is pretty much guaranteed!

Looking forward to your comments…

To your success,

 

Self Confidence Is A Skill You Can Develop Part 1

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What most people don’t realize is that self-confidence is one of the indispensable pillars of any successful person.

Having confidence in your choices, your opinion and your ideas is important. It will help you to be more assertive and more decisive.

The reality is that life is made up of daily choices and decisions, and if you lack the confidence to make the appropriate choices, you will eventually become a victim of life.

Confidence in yourself will influence how other people see you, and the extent to which they trust you both as an individual, and as a part of a team, or even as a leader.  If you can put aside self doubt, self sabotage and stop demeaning yourself, then you will be well on your way to building a solid foundation of confidence and assertiveness.

While it may seem like some people are just born oozing self confidence, you must understand that it is not so. Everybody starts off at the same place. The key is in how this confidence was developed in you as a child and as an adult.

Listen, it really doesn’t matter if you have been told time and time again that you are useless, incapable, not intelligent enough etc.  Maybe you had some overbearing parents or older siblings, or perhaps you were the one always bullied at school or by others in the neighborhood. It really doesn’t matter today…do you know why? Well, it’s simply because it is in your past.

Your past may seem to be almighty and all powerful, but it is not. How many people do you know who continue to live in the fear or in the shadow of their past? Whether it be guilt, condemnation or rejection? All these things are intangible emotions that CAN and SHOULD be redefined.

Sure it can be challenging to unlearn those views of yourself that you have internalized over many years.  However, unless you personify these memories and emotions and see them as true enemies to your progress, you will keep going around in circles.

By keeping these memories and reliving them you are feeding them and making them grow beyond your control. As you continue to feed them they will start giving birth to other offspring and relatives, like self-pity, bitterness, anger and even self-rejection.

So what is the solution?

Well, there is no blue pill to take that will make it all go away. Instead, you have to be able to face these memories one after the other and redefine them.

You have to first come to an agreement with yourself that you are not a victim of life, and that all what you have gone through so far, can be used to make your story and your approach unique.

For all these issues or painful memories, you first of all need to understand that we, as humans, are creatures of habit. Habits are created by repetitive actions.

So, in our mind we must come to a place where we DECIDE what we want to overcome and our brain that makes no particular distinction between reality and imagination records the command and begins to think of ways of making that particular decision possible.

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Part 2 coming up…

To your ethical success,

Self Confidence Is A Skill You Can Develop Part 2

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Our brain and our conscious and sub-conscious minds operate very effectively.   If you pile in to the brain statements about how useless we are, then the brain will effectively fill your thought database with these details, and will look to recreate circumstances that will justify these thoughts.  If we ensure that our brain is told that we are able, can learn, and can achieve, then our database will reflect this, and the brain will equally execute accordingly.

Think about it for a second….

You cannot reap what you did not sow!

If you ask yourself “what sort of person am I?”

Where do you think your brain will go and fetch that information? In your database of course!
It is the data that is stored in your brain that will provide the basis for the answer.  So a data bank full of positive “information” or positive “interpretations” will give positive answers.

Understand that self confidence is the key to learning new skills, progressing in your work and home life, and the foundation of all self development.

Without self-confidence you will never be able to have a sustainable business.
Your competency as an entrepreneur starts not with your technical knowledge, but with your confidence.

Your confidence will not come overnight…but it will come. What you need to do is focus on the things that you do well, and that you are passionate about. Develop those things, increase your skill on the things that YOU like and are passionate about.
Note that I mentioned the things that YOU like and have a firm conviction for. Otherwise, you will spend your time and energy trying to be what your mom, your dad, your spouse, your boss, your dog, your cat, etc wants you to be.

Choose to be confident today and offer us all and the entire world another success story!

Looking forward to your comments…

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To your ethical success,

So what Drives you? Why do you do what you do?

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Not having a goal or a cause for which you live is the equivalent of living life without purpose. Life without purpose has nothing to do with having money or not. You could have all the money in the world, but if you don’t have purpose, you will eventually fall into emptiness.

Having a goal and a reason to achieve something can be such a powerful driving force. Many online entrepreneurs think their ultimate purpose is to make the most amount of money as possible. Of course, every correctly configured entrepreneur has to have the objective to make humongous amounts of cash, but if that is your only motivation and drive, then what happens when you have now made more money than you could imagine? When do you stop? How do you now manage this newfound wealth?

Money like a river is a currency. It is not meant to stagnate. Money is only a tool used to achieve something. A lot of people forget that and that is such an important point. They end up chasing money and not the purpose for that which they were created. In the same way that nobody on this earth has the same DNA as you do, there is no one else on this planet that can do things exactly how you do them. You are different…you are unique. Money is not as powerful as a dream and a purpose driven life. A purpose driven life WILL produce money, but a money driven life will produce a life without purpose.

Condition your mind to redefine what success is. We have been bombarded with images of success accompanied by dollar bills, million dollar homes, and fast cars, but is that really where this ends? Condition your mind appropriately and you will be amazed at what you will achieve. The mind is just like any tool. If you condition it with the correct stimuli, it is capable of producing stunning results. Honestly, if I look at my life before I started conditioning my mind to redefine challenges, failures, and what true happiness was I was doing ok by normal standards, but I was pretty much a shadow of the person I should have been.
So if you have not yet identified that what it is that makes you tap into the depths of your potential and creativity, then you still have some reflecting to do.

Maybe you are thinking, “I don’t have time to think and reflect because I am so busy chasing the bills. Once I have attained some kind of financial freedom then maybe I can consecrate all the time I need to reflect on my life’s purpose while sipping on a refreshing drink on some white sand beach…..” Ok….maybe I exaggerated a little with that one, but maybe you are thinking along those lines of getting financially free first right?

So how then are you going to get to financial freedom if you don’t why you want to be financially free….??? And trust me, it goes beyond just being able to pay the bills and getting rid of your debt.

This exercise of conditioning your mind to redefine success and have a “why” that is bigger than just simply being able to pay your bills and being your own boss, is something that may prove challenging, but that will eventually prove to be extremely rewarding.

Do you love to help? Do you love to give? Do you love to travel? What do you want to give to your family? What legacy do you want to leave behind? You will gain far more satisfaction from giving than you will from receiving. So, take the time to find out what is that special thing or that special voice or way of doing something common that will add value to other people’s life.

Financial freedom will come as a result of the amount of value you give…period. That is why it is important to know what drives you. Don’t chase the money chase the dream..chase the purpose, chase the non-monetary objective.

You are a seed of inspiration that is yet to sprout…don’t underestimate yourself as an entrepreneur. You are one even if you have no visible success yet. Being an entrepreneur is a state of mind. You are an entrepreneur when your bank account is at zero, and you are also an entrepreneur when your bank account has a 7-10 figure balance.

Take the time to find your purpose, to extract that diamond and platinum that is sitting there within you, and come and empower us, come and inspire us, and be an inspiration to multitudes.

 

Famous quotes to Inspire and empower you beyond your limitations

 

“Learn from the experts, because we could never live long enough to learn it on our own.” – ~Brian Tracy

“Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless.”

~Jamie Paolinetti

 

“Ask yourself enough questions-and you’ll get the right answers”

~Tony Robbins

 

“Judge each day not by the harvest you reap but by the seeds you plant.”

~ Robert Louis Stevenson

 

“Somebody should tell us, right at the start of our lives, that we are dying. Then we might live life to the limit, every minute of everyday. Do it! I say.
Whatever you want to do, do it now!
There are only so many tomorrows.”

~Pope Paul VI

 

“We reap what we sow, in kind and quality with exact precision. The Law of Compensation will not allow us to sow thoughts of one kind and reap the fruits of another. We can be absolutely certain that we will express outwardly the results of our predominant thoughts.”

~Venice Bloodworth

 

“Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude”

~Thomas Jefferson

To your ethical success,

The Best Ways To Make “Salary-like”Money From Home Using The Internet (Even If You Are a Total Beginner with no experience!)

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There has never been a time like now to look for alternatives to your current 9am-5pm or 3pm-11pm job. Many individuals have successfully located the best approach to creating an online income and are successfully earning thousands each and every week.
In fact, this has been going on for quite some time for a selected few.
They have been quietly cashing away unthinkable amounts of money from the comfort of their homes. Despite this, there are still a number of individuals who are yet to find any kind of success, let alone the kind of success that will allow them to walk away from their jobs.
So, why are the majority of people trying to make money online failing?
Taking the first step to developing an internet business might be somewhat intimidating, especially when you consider the sheer amount of information you must take in.
What if you were able to uncover the secret recipe to having tremendous financial success on the internet? Personally, I know that walking away from my job was the best thing I ever did, and it is a decision that I will never regret. You are better off leaving that boring desk job and putting your time and energy in working with the internet…when you know where to go, what to do, and how to do it.
You will obviously be faced with learning various procedures and rules along with moments of information overload and discouragement. Don’t worry about this, its part of your journey.
Self control, determination, being teachable and hard working with no fear of putting into practice what you have learned are needed to be successful on the internet. Get yourself in the right mindset, surround yourself with people who are where you want to be, and in doing all of this, you will position yourself to earn the type of income you have always dreamed of.
Just a cautionary word: the internet is full of systems and approaches that promise to make you an overnight sensation. Take the time to talk to the people (by phone, via Skype/Google talk/ Oovoo or whatever your communication tools are.  Are they reachable or are they just some invisible person online that you have no idea about.
Also, realize that nobody owes you anything! You will have to fail a couple of times. As a matter of fact, you are going to have to fail to learn. Don’t fear failure, it is your friend. Keep in mind that some of the greatest failures of the past are our greatest success stories. So even if you have been scammed or have failed and lost money in a past business venture, don’t lose hope, and don’t throw in the towel just yet.
The majority of people who start an online business fail because they get carried away in too many projects and end up bleeding themselves dry. So if you have to done one thing when you are starting off, it’s going to be to FOCUS!
Yes, you can make money with e-books, e-commerce, CPA Networks, Google Adsense and Affiliate marketing as a whole, but what you need as a “newbie” in your quest to make money online is two main things:

1. You need someone to show you how it is done. You need a practical and tested blueprint that you can follow with the possibility of asking questions along the way. You need to make money quickly to help you gain confidence, which will only add to your drive and determination

2. Every new home business entrepreneur will eventually have one problem….. How to get traffic! YES…TRAFFIC to your site(s)….and lot’s of it! Without traffic/qualified leads/targeted audience, you could be selling a Ferrari for $2 and you still would not make any sales. A LOT OF MONEY can be made on the internet; it’s not hard once you know how things work. Obviously, you’ll need a sound PROGRAM to follow.

To your ethical success,

Personal Branding – What’s your brand?

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It’s that “flash Mcqueen” school bag that your son MUST have on his back, or the “Pocahontas” bed set your daughter cannot sleep without. These may all seem like cute little preferences that your children have right? I personally have nothing against these legendary characters. My point in citing them is to show you how Disney or Pixar have branded their products right into your children’s bedroom. Let’s not even mention Mcdonalds – that’s just another story!

When the kids grow up then there are other corporations that begin to rub their hands in glee. Levis, Nike, Addidas, etc know that their time has come. They know exactly who their target audience is and their derivative products make Disney and Pixar look like dwarfs!

Anyway, these examples have been given to show you how you can apply the same techniques and quadruple your profits. You see, marketing 101 shows that the average buyer will buy integrate, or buy a product or service after having been exposed to this product a NUMBER of times. In other words, people will not buy what they don’t familiar with.

Big companies like Nike, Coca-Cola and Walmart don’t brand their products per se. What they are REALLY doing is branding their names. By doing this, they create familiarity in every buyer which indirectly validates anything that they have to sell.

If you are an entrepreneur or you are looking to start your own business, you should really consider a personal branding strategy – especially if you are going to be doing business on the Internet.

The Internet is your stage. The more you make yourself seen in the most creative ways possible, the larger your audience will be. Have you never heard of these YouTube videos that get millions of views? Did you notice that the particularity of these videos was not their image or sound quality? No, what made people watch these videos over, and over again, was the ORIGINALITY.

There are no excuses for not branding yourself. If you are scared of putting your face on camera then put a voice, a sound, a cartoon….something!! You need to identify a signature mark that will tell your audience that this is you.

There are thousands of examples of personal branding amongst Internet marketers. The one that really got my attention was the guy who went by the name… “The Rich Jerk”.
This guy chose to have an obnoxious and provocative tone, and his personality was represented by a cartoon. You either like or hate him, but I find his idea very original.

The general idea behind personal branding is to establish a media presence. Once people can identify a sound, a name or a face to your product or services, they will lower their guard. Dell, today is a household name, but can you imagine the risk it was for Michael Dell to put his name behind a product that could have also flopped? His product was a hit…good for him! But imagine for a moment the opposite scenario…
Team up with Dani Johnson and Decide Freedom International and change your financial condition today. Discover how their personal branding can help YOU start making money today!

To your ethical success,

Struggling to make money online? If you are not branding yourself, then you are wasting your time!

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We live today in a star-struck system. Some may call it the “star system” society. In this day and age, a large majority of people want to be rich and FAMOUS. The proliferation of reality TV shows and star related magazines, sites, and TV news is just a little demonstration of the power of this trend.

If you have been trying to make money without much success, then you really need to sit up, and read this carefully.

I am amazed at how people desperate to make money are the first who want to re-invent the wheel. They waste time energy, money and everything else trying to do it all on their own. If you take the time to really observe what is happening, you might be able to get an epiphany, and by the time you are done reading this, you could be on your way to making money that will outlast you.

People who have chosen to “come out of the Internet closet” have gone on to achieve remarkable success. Now, these principles are applicable both online and offline.

Many of you are terrified about your looks, your appearance, and your voice etc…blah blah blah. Did you guys hear about a certain lady who won a singing contest? Her name was Susan Boyle. If you haven’t heard about her, go to Google (or whatever you use) and check her out. The first thing you will notice is that she is NO top model.

Secondly, even though she does have a nice voice, there are a million people out there who could sing better than her (sorry Susan…). So, what made this lady so popular to the point of receiving advice from Hollywood stars and producers?

Here is my take on what it takes to brand your self to wealth:

  • Be yourself. You are unique! Be confident. Confidence is a skill. Don’t worry about where you are today. Don’t wait till you are 100% confident before you take action. Your customers might actually enjoy seeing you grow from who you are today, to what you will become tomorrow. They want to see themselves in you. They want to live out their dreams THROUGH you.
  • Do you have values and principles? If you do, then you are already have an opinion to share. Don’t try to please everyone. Learn to stand for what you believe in. Talk about your values…open up a little. Remember, you are trying to create a rapport with your customers…you can’t be all stiff about. Be professional, but be normal too!
  • Be passionate. There is nothing more contagious than passion. I personally LOVE passionate people. I like buying things from someone who is passionate about something. It makes me feel like he doesn’t need me, and I am the one who NEEDS what he’s got, and that I am actually missing out on something. You know…it’s like when you eat a warm cookie, and you go:

 “…mmmhhhmmmm….delllliccccioussss”.

  • Position yourself as an expert in the problem that you are proposing to solve. Talk about your process. What are your frustrations? What are your challenges? Have you solved them? If so, how did you do it?

 

Personal branding is not rocket science. You are supposed to put a face and a voice behind your name. They have already read from you, but they just want to make sure that you are the real deal. Once they can confirm this about you, what will happen next is that you will become a “name brand” in their minds. Once this happens, anything you decide to sell or offer will be bought in a snap!

What if you could take advantage of some one else’s personal branding, and make a ton of money doing it? What if these persons actually want you to take advantage and benefit from the personal branding and credibility they have obtained over the years? What if this personal branding could make you thousands per week?

To your ethical success,

ATTRACTION MARKETING ONLINE – The millionaire’s secret tool

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Have you ever wondered why some people seem to succeed so easily? Why do they make it seem effortless? You have been told that in order to succeed, you must work HARD…VERY HARD. Despite this very sincere advice, some people seem to be getting around this rule, by applying a technique that is commonly known as Attraction Marketing.

So, what exactly is attraction marketing? In my own words, I would describe attraction marketing as relational marketing. In other words, it is your ability to arouse interest and desire (strong words) through your voice, your writing or your appearance.

Gone are the days where you could simply hide behind your computer screen under an alias, and make tons of cash on demand. The Internet has changed, and with the increase of media on the Internet, people have become more and more demanding and any attempt to keep your anonymity is treated with immense skepticism. It won’t be long before you and your entire business end up buried under the allegations of “SCAM”.

Attraction marketing is nothing new. All the wealthy men of ancient times up till today know exactly what this is. The appellation might have changed, and may change again, but the principles remain the same.

Rockefeller, JP Morgan, Ford and thousands of former and current millionaires and billionaires continue to use this method flawlessly. You see, people tend to buy from people they “think” they know and trust.

Think about the time when you bought your car, or your house or even a TV? How was the salesman? Would you say his personality and his attention had anything to do with your purchase? I would say yes…to a certain extent of course. Now, imagine for a second if this TV, was simply out there on the shelf with no one to explain or answer your concerns?  Would you have bought it? Either way, having someone who is full of attention for you, to cater to your every wimp, and make you feel important is always a plus.

Now, imagine if the owner of this store came personally to you, and offered a money back guarantee, a small discount on the purchase, and even the possibility of giving him a call anytime you want. What would be your reaction?

See what I am talking about?

Position yourself as an expert in your field. Commit to over deliver, genuinely care for EVERY prospect AND customer that you have. Show yourself to them, create media so that they can see and hear you. Write to them, and be sincere. Once you connect to them at the emotional level, you will arouse desire (remember these words?) in them.

Connecting with your customers on an emotional level is what shuts down every logical and mental defense mechanism in them.
Take a look at your late night infomercial. You either get sucked into it, or you change the channel. The music, the tone of voice, the lighting, the smile, etc. are all displayed to appeal to your emotions. Why is this so? That’s simply because scientific marketing has proven that people tend to buy much more out of emotion rather than logic. If people can trust you, they will buy from you! People are attracted to good vibes. If you commit to sowing real and genuine help to people who really need it. People will find themselves attracted to your already visible image.

To your ethical success,