embedded by Embedded Video
- (C) All Rights Reserved For RichardEssi.com 2010 - 2012 - Designed By D3SIGN3R Studios
embedded by Embedded Video
The basis of all self-motivation is self-belief. If you do not have a belief system that validates you, then everything you undertake will be meaningless. Not having this motivation is like having a plane without the engines – you are going no where!
If you don’t feel like your self-esteem is way up there, don’t worry, the following points will help you adopt habits and attitudes that will keep you motivated till you actually reach your desired objective:
You read a sales letter or a report that promises to have you making $25k/month at the end of 30 days. You read the “testimonies”, and you tell yourself…” If they can make it, I don’t see why I can’t”. So you whip out your credit card and you sign up for the program. You later on find out that you have to buy a series of other tools to make the program work. At the end of the 30 days, you are still not making your $25k/month. In fact, you are down a couple hundred bucks (if not more).
So, what’s wrong with this picture? Well, the problem here is not with the program – no matter what program it is. The real problem lies with the way it was marketed and your mental approach.
There is no program that you will find online that will teach you how to make money without effort. Every money making opportunity involves some kind of buying or selling of a product or service. So, before you jump into the next opportunity, make sure your habits and your mentality are right; self-motivation will then become the least of your worries.
To your ethical success,
We are in the year 2012, and if there is one thing that is growing by leaps and bounds in popularity, it is about making money online.
Given the past and current state of the economy, generating an online income has become a viable alternative for many. This has not always been the case. In fact, back in the day, making any sort of money on the Internet was directly linked to something “shady”!
Today, things have changed, and even though you cannot make easy money online, you can actually start a home based business and grow it into a multi-million dollar company. This is not going to happen overnight, nor will it happen all the time. The essential thing to know for now is that there is a WRONG way and Right way to go about this.
It’s a pity that many people continue to go about this the wrong way, and end up bitterly disappointed as a result. This is not something you should approach with a lottery mentality. You need to be aware that it will take WORK. Nothing substantial has ever been gained without sacrifice.
The worst thing that could happen to anyone looking to start a business online is to start with the wrong plan. If the plan is wrong, it doesn’t matter how much action you take, you are doomed to fail. Get the plan right, and you will significantly increase your chances of succeeding. There are no guarantees, But having the right plan is as close as you can get to succeeding.
Listed below are the most common online income generation techniques and their methodologies:
1. Information/digital products
As long as we continue to live in an information age, information products will continue to be popular. The beauty about information products is that they are accessible immediately and they literally cost nothing to be delivered. E-books, audio files, video files, and electronic reports all fall under this category.
You can’t just throw out an e-book out there and hope someone buys your book. Make sure you provide exceptional value. You should ask yourself whether YOU would buy your book if you saw it in the bookstore.
People go online to look for information to solve a problem or meet a need. Even when they buy things in those marketplaces (Ebay, Amazon etc), they look for as much information as they can about the product they are buying. So keep that in mind when creating your e-books.
If you don’t know how to write, just outsource the creation of this book. It is not as expensive as you may think.
2. E-commerce
This is simply the act of selling physical products via the Internet. Companies like Ebay, Amazon, Zappos etc are your typical example. These sites usually require a huge startup capital. The potential income with these sites is usually very high! Apart from the tremendous access to customers that you get via the internet, this model pretty much runs like an offline store. You will have to put systems in place that will take care of customer service, refund issues and other similar matters. If you are just starting out, then you need to think it through, and if possible get mentor or mastermind group to encourage and keep you in check.
3. Advertising for CPA Networks
CPA in this case stands for Cost Per Action. So, these are companies that will pay YOU to send them leads on their offers. You are paid when these leads take action on something. They don’t have to buy anything – it is usually for surveys, or actions that don’t require the lead to buy anything. There are offers that require the lead to buy something, but they remain in the minority. CPA marketing can be very lucrative if you know how, but you need to find the right partner or coach to really break it down to you.
4. Google AdSense
This is when you allow Google to use your site to place advertising links from other advertisers. Every time someone clicks on your link you get Google gets paid, and they give you a portion of that pay. The amount of money you make is directly linked to the amount of traffic you get.
5. Affiliate marketing
This is probably where the majority of beginners start, but it is also where the majority fail. Affiliate marketing is promoting another person’s product and getting paid a commission for every sale you make. In other words you are a virtual sales man for any product you choose to promote. The beauty of affiliate marketing is that you do not need ANY money to start off. You can just pick a product you like and off you go!
Of course you need a detailed step-by-step manual to tie all of these different methods together, and there are a dime a dozen out there.
What most newbies do wrong is they get all excited and spend their hard earned money on the first shiniest offer that shows up. F
My suggestion? Take all the time you need finding a person or a plan that works for you. Don’t get too excited, try to stay calm and level headed. Go to forums, join the discussions and see what other people are saying. Once you decide to which plan best suits your style and your means, then STICK TO IT. Take MASSIVE ACTION, UNTIL you see results.
To your ethical success,
There is no magic pill or wand to bring you the kind of success that you want.
Everyone you see making money online didn’t do it by lying down or flipping channels from their couch. If anyone tries to sell you success by using your laziness, then you will be missing vital lessons that can only be learnt by going through a well defined process.
Building any business takes time, and the Internet is no different. Maybe where an offline business will take 3-5 years, an online one could take 6-18+ months. This is not a guarantee, it is just an estimate based on the successes of many online entrepreneurs. Some have taken less time, while others have taken longer.
Below is the story of an online multi millionaire, Sean McAlister, talking about determination and having the proper mindset. Here he is in his own words:
“Two of my favorite quotes is from a great man Og Mandido. I read his greatest Trilogy over 17 years ago when I was 18… and these words have truly been the backbone in my ability to build my businesses over the past decade
~ “If you persist you will Succeed”
as well as
~”Failure will Never Overcome you as long as your
determination to succeed is strong enough”
…I have made a ton of money…lost a ton of money, had awesome business relationships and horrible ones or some combination of the two …but each experience was a building block to where I am now. And it all started with the desire to want more and be free but I had no idea how I was going to get there…
I just knew it was going to be hard. That was the mindset. It’s going to be hard… but if I stick with it…something’s got to pay off! I remember back when I was managing a convenience store.
I was 18 and mopping floors getting stuck behind the counter for hours…like I was trapped. It was worse because I was the manager and got stuck working for everyone who called off. It was horrible. But…every night… I would come home and read. I subscribed to every “Entrepreneur” style publication I could get my hands on… if only the net was then…what it is today…my goodness! I started learning about sales and marketing and business.
By the time I was 20 I opened my first LLC and starting selling advertisements on placemats and giving them to local restaurant owners for free. It was my first $1,500 in profts on the side.
It was a drug for me…study a new technique, a new system, a proven method…Work At It, Improve on It and make money!
One by one I tried various opportunities giving each a solid 6 months or so of solid effort and then weeding out what wasn’t working.
I have had the opportunity to incorporate and grow several multi-million dollar businesses online and offline through Trial and Error. Not one of them ever making me rich overnight.
There have been good times and bad. And Yes…I have Thrown Tens of Thousands of dollars in the trash with stuff! I chalk it up as an education expense.
The key here is…Stay Focused on the Objective. Do Research, Make a Solid Decision and Pick something. ONE THING! Give it 6 months or whatever. If you spent your hard earned money then spend some time to study the course / product and put it into action.
I bought Carlton Sheets Program and went on to buy and sell over 2000 acres, developed 3 subdivisions built over 100 apartments and 30 single family homes.
I don’t say this to brag….but to show you the power of determination.
The caveat ….be careful what you wish for. If you grow too fast it opens other doors and potential liabilities….and MORE LEARNING CURVES.
Everything above sounds like peaches and cream…but the truth is…it all Sucked. I was miserable and had a lot of pressure every month… payroll, trucks, mortgages, employees…
I was trying to create financial freedom with a brick and mortar business but created a job that had vicious financial cycle every month.
The same applies online. Really think about what you want your online business to do for you. There are a lot of Roads you can go…which is daunting…but start with one. Each one will ultimately lead you to the next in one way or another.
Go with something that you understand, think you would enjoy, learn and grow from.
Focus on the First Dollar…not the First Million. You can’t earn a million until you earn $1.
At the end of the day…if you want something bad enough…it will happen. Just understand that it takes time and you have a lifetime to achieve your goals.
Stay focused, turn positives into negatives, pay attention and always be doing something to improve yourself.
Persist until you succeed and failure will never overcome you as long as your determination to succeed is strong enough!
Below you will find a few more stories that will uplift and inspire you!
The Secret of Success is Not a Secret: Stories of Famous People Who Persevered
Net Entrepreneurs Only: 10 Entrepreneurs Tell the Stories of Their Success
Women Entrepreneurs Only: 12 Women Entrepreneurs Tell the Stories of Their Success
To your ethical success,
So, you’re striking out on your own? Luckily, countless people have done it before you, so finding entrepreneur tips of value isn’t difficult. The reality is that it takes a special sort of person to become a successful entrepreneur. And they all have one thing in common: They love to share the secrets to their success.
We’ve compiled this list of essential entrepreneur tips to help you understand the mindset and work habits of high-flying business winners. These are tried-and-true philosophies well worth embracing. They’ll not only help you survive your first few years going solo, they’ll set the stage for continued success many years to come.
Never sell your skills and talent short. It’s tough and highly competitive in today’s economy, but it’s nuts to give away all your hard-earned knowledge for peanuts. Know your value and work harder to align with those who can afford what you offer. In the beginning, you may need to low-ball your fee, just to secure business, great testimonials and referrals. But you won’t be in business very long if you continuously give it away. When it comes to entrepreneur tips, here’s one you can take to the bank: Outperforming your competitors is the best business-building strategy ever!
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
.
.
.
.
.
To your ethical success,
Are you looking to make a six figure income from home? You probably have heard stories of people making $25-75,000 + a month just by sitting at home. Some believe these stories while others discard them as rumors. While there are many “pie in the sky” businesses, the truth however is that, this is possible. As a matter of fact, this is a reality for hundreds of thousands of home based entrepreneurs.
Like the saying goes, there are three kinds of people on this earth:
In this article, we are going to tell you how to make a six figure income from home. Just keep reading, and you will definitely know more by the time you are done.
WHAT IS YOUR PLAN?
We have all heard it before, but it is as true as can be:
” Those who fail to plan, plan to fail”
To start a business from home, the first thing that you need to is have a plan. Making $25-75K is not a matter of joke. Don’t fall for those gimmicks that tell you that all you have to do is buy their $69 product and you will on your way to making a six-figure income by the end of the year.
Unless you have millions to invest and you want to simply make a six-figure income from the interest, you are going to need to work.
Yes, there is a lot of hard work involved. This is why it is important to have a foolproof business plan. This plan will have a list of the goals and business objectives and how you intend to achieve them. It will also contain a list of how you intend to cover up your risks.
You business plan does not need to be complicated. It basically has to have 4 main points:
There is no such thing as guaranteed profits! Yes, your chances of success could be extremely high – even up to 90%, but there is never a 100% guarantee that you will make money in any online business. You need to have a mindset that is ready for the long haul
If making six figures is a dream you want to come true then having a business plan is a must. Even if you have a great product or service, no one will buy it if you do not have a proper marketing plan. How will they know where to find you?
You cannot sell ice to Eskimos or water in a desert where there is nobody. Thus you need two things for a successful business:
A marketing plan and customers. You can’t have one without the other. The business plan will help you see things clearer, and allow you to know exactly how to execute this plan right from day 1.
The other important aspect that you have to take care of in your master plan is where to find your market. This is where most aspiring entrepreneurs fail miserably. Now if you want a six figure income from home, then you have to know where to find your market. Where do they hang out? What are their buying habits, what is their greatest frustration etc.
The beauty about the Internet is that you can research your market thoroughly. There are amazing tools out there that will help you laser target your customers. This way you won’t have whiners and tire kickers checking out your online business or service, you will instead have serious people who are looking to do business with you. Plus, with the Internet, if you use these tools correctly you will have the entire Internet world as your potential market.
What kind of product/service are you looking to sell? If you are looking to sell $10-50 products to make your six figures monthly or yearly, then you might want to really think long and hard on this. For example if you needed to make $25,000/month, you would need to make 500 sales per month of this product or service to have that kind of an income so over a year you would need to sell 6000 units/packages/subscriptions per year to make $300k/year.
In fact, you can even make this better…
What if you had a product or service that allowed you to profit $1000/sale?
How many sales would it take you to attain the same $300k?
So, which is better? Selling 6000 units/packages/subscriptions per year or selling 300 units/packages/subscribers per year?
I am sure you get my point. So how long would it take you to earn this kind of money with what you are currently doing?
Earning a six-figure income from home has nothing to do with your competencies – this is not a corporate job. Your ability to earn this kind of money while working from home depends on 3 main things:
1. Your self-motivation
2. Your teachability
3. Your dependability
If you can identify with all three aspects, then congratulations, you have what it takes to make a SIX FIGURE INCOME right from the comfort of your home! It’s true!
A lot of MONEY can be made on the internet; it’s not hard once you know how things work. Obviously, you’ll need a sound PROGRAM to follow. If you are serious about changing your life on the internet, then CLICK HERE to contact me.
To your ethical success,
By Richard Essi
Establishing a business via the internet isn’t as complicated as most people make it seem.
The most important thing is understanding how to link the product to the end consumer. It’s like a pipeline that takes water from one area to the other. Once you understand the nature and the path of the pipeline, you are 80% there. It is this pipeline that will move your prospects/leads and sort them out, so that at the end you will have only those who are ready to really commit and engage, and It will eliminate all the naysayers and the tire kickers.
In other words, know what you want. What kind of Internet business are you looking to for? How quickly do you want to be in profit?
Depending on your goals, you might go for the average home business opportunity or product and work your way patiently and diligently until you are in profit.
However, if you want to accelerate your money making, then you need to change the way you think.
Unless you are an extremely savvy Internet marketer, it will be very tough for you to make a six figure income selling a 49.99 or 79.99 e-book or software.
If you REALLY want to skyrocket your income in the quickest way possible while keeping your integrity and ethical code, then you need to consider a pricier product to sell. This is what is commonly referred to as a “high ticket” item in the business world.
Most people are intimidated by high ticket items because they are unable to buy these items themselves, so they are convinced nobody else will be interested let alone be able to afford to buy their product.
Understand this… “The product you sell is NOT ABOUT YOU”.
Let me explain:
You will be hugely successful by sticking to the following five steps:
#1 – Locate a market that wants your product:
Locating a market that is generating a large volume of sales is without a doubt the best approach to take when beginning an internet business. To see maximum results, locate an active market with a large volume of exchange between goods and money. You can’t sell a product that YOU are excited about to a market that has little or NO money to spend. Think about it…of what use is a flashy and racy Ferrari to Eskimos?? Not only do they have no use for it, but even if they had the money and wanted to buy it, they would have to leave their natural habitat to drive the car!
#2 – Develop your own product line or find a product you can believe in and you could personally use:
Look at your interests, your passions, and the problems you want to see solved in this society. In other words, identify your passion and interests, something you would do without necessarily getting paid for. Next, take your interests and passion and match that with the needs and wants of potential clients then find or create a product to fill this need. If you have no interest in designing and creating a product, then find take the time to find a product or service that you really believe in, and be an agent or an affiliate. Regardless of the path you choose, to establish a good reputation, make sure the products you sell are quality products that offer a real value.
#3 – Master the art of list building:
One of the more important aspects of building a business on the internet is creating and maintaining a list. While it might sound cumbersome, it’s really a simple process. Tools such as auto-responders are available that will be helpful with marketing, article writing and moving leads into the opt-in section of your website. It does require a little time and patience to master; however, this one aspect can make or break a business. So, it’s essential to learn and utilize every aspect it offers. If you feel technically challenged by what I just said, then find a program or a system that already has these things in place, and plug into that. Either way, you will need a way of having a subscriber base that you can connect with on a personal level
#4 – Become a masterful internet marketer:
Two of the more difficult things to learn is how to move traffic and marketing. Most people are simply at a loss when it comes to this process. This is where most people end up failing MISERABLY.
The lifeblood of any home based business is the qualified traffic/leads. You need people who are looking for the product you are offering. It doesn’t really matter how “extraordinary” your product is. If no one is taking a look at it, then you will have ZERO sales.
In fact, the marketing system you put in place is just as important as the product itself. This is also another area where people fail to make the mentality shift. Let me use the Ferrari example to illustrate my point…
If you were to buy a powerful and fully loaded red Ferrari; what kind of gas would you put in this car? Would you find the cheapest gas and probably mix it up with some water just to save money, or will you follow the manufacturer’s recommendation for premium gas? Yes there are tons of ways of generating FREE traffic out there, but do you know them? Do you have the time to learn about all of them?
The best way is having all this research and learning work shaved off by either outsourcing this work or plugging to an existing system that does nothing but draw hordes of qualified leads to your product or service.
What you need is to have as much traffic coming to your sales funnel as possible. The system you put in place will then weed out the tire kickers and retain the serious ones. At this point you can really start dreaming about the possibilities, and you can REALLY say that the sky is the limit
#5 – Leaders are learners
Being a successful entrepreneur will make you a leader. Why? Because you will have people who will follow your example as well as clients who will come to trust and like you. As a leader, you need to make sure that you do not shy away from anything that contributes to your self-development. Condition your mind at all times, because the higher up you go, the more negativity you will encounter. Learn to work with a team, hang out and be inspired by the people you work with (in other words, choose your partners carefully).
A lot of MONEY can be made on the internet; it’s not hard once you know how things work. Obviously, you’ll need a sound PROGRAM to follow. If you are serious about changing your life on the internet, then CLICK HERE to contact me.
To your ethical success,
You have most likely heard the expression…
“Knowledge equals Power”
Well, the first thing I want to do is ‘expand’ that definition a little further.
Why do I say “expand” the definition? Well, it is simply to say that this very expression if not properly understood can be very misleading.
Let me explain…Knowledge of something definitely gives you an edge over the crowd, but if that knowledge remains unknown to the masses then how can we then tell that you have information that is different from the crowd.
HOWEVER
If you now take the information you have learnt and transform that into actionable and practical applications, then your information which came in as a seed, would have now produced multiple fruits that can be beneficial to others.
You see, I’ve spent most of my online career learning Internet marketing and success business success principles. I have not held back when it came to finding the best mentors and learning from them.
I initially never had any success until this information was transformed into a philosophy which eventually influenced my choices and decisions. It was then that I realized that there were millions of us doing the exact same thing (massive intake of information with no action) and failing miserably. I discovered that there were millions of young entrepreneurs and goal oriented individuals suffering from massive information overload….and completely incapable of transforming the information they now had into the success they so desperately needed.
Imagine how frustrating it can be to have the “keys” to success, and not actually having any success!
Discovering why so many people were failing woefully, and helping them change the way they “consumed” this information became and still is a passion for me.
The truth is, the difference between myself and others who did not achieve the success I have, was the application of the skills and knowledge we all had access to.
So the correct statement should read…
“The Applied Use of Knowledge equals Power”
Imagine going to medical school to study the theory of medicine for years, without any real practical experiences, such as internships and practical fellowships, how would you know what to do when faced with a real-life situation, or even a “non-textbook” situation?
So, the bottom line is this….you are better off learning 2 or 3 principles and techniques and applying them thoroughly, rather than learning a whole bunch of “powerful methods” without taking any action.
Let’s hear your thoughts….
To your ethical success,
Do you know why most people experience burn out in their work places or in their businesses? 99% of these people have completely lost their passion for what they do.
Let me give you 5 reasons why:
1. The sense of obligation over what they do has overtaken the reason and pleasure linked to the activity.
2. Chronic mental fatigue, which is caused by working under conditions that are contrary to your belief system and your basic passions
3. You develop self-hatred and a distaste for yourself because you are not taking action to get yourself out of that rut
4. They are incapable of managing their anger and resentment against those that represent this oppression (their boss).
5. Their emotions seem to be out of control, and you feel more and more powerless
This, among many other points is the result of living a life empty of any passion and full of obligations – some of which are either cultural or self-imposed.
It doesn’t matter if you are on the job, or if you are running a home business. There really is no difference; you can, and will experience the exact same emotions if you continue to work under the umbrella of obligation.
When your driving force is passion, work becomes an end it itself. You can’t imagine yourself NOT working. You take as much pleasure in working as you do in seeing the results of your work. This is where we all need to arrive. Let me give you a few examples of what happens when you enter into this “passion” modus operandi:
You are pleasantly surprised by the intensity of your creativity
It is a place where you bolt out of bed as opposed to falling out of bed
Your mental, emotional and physical posture changes drastically
Your level of confidence grows exponentially because you know that what you are, and what you are offering is UNIQUE.
Born an ordinary man/woman, you become a genius
You are constantly full of energy and focus
Have you ever noticed how certain “geeks” talk about their areas of expertise? These guys can be so engulfed in their world, that they become oblivious to the issues that preoccupy the majority of us. If it wasn’t for Steve Jobs and Bill gates’ “geekness”, we wouldn’t even have home computers, let alone Internet access.
Living out passionately requires boldness and courage. Most people prefer to live in prefabricated moulds that define their “who”, “what”, “when” and “why”. You may already know what you are passionate about. If so, then that’s good. Don’t be fooled by the millions of other people that apparently have the same passion. Your unique take on this is what gives you a unique tone, and makes you stand out of the crowd.
If you still feel stuck and in a terrible rut, then start by taking the time to figure out what it is that you really like doing. What makes you really happy or terribly mad? Is it movies, reading, sports, music, travel, or fixing things? Once you have completed this exercise, try to spend more time doing these things. As you continue to do this, you will begin to notice a change in your perception of life as a whole.
All this will not happen overnight, but you have to start somewhere. Like the famous Chinese proverb states, “A journey of a thousand miles, begins with the first step”.
To your ethical success,
In all my years of business online and offline, I never really seriously thought about setting up a franchise. In lay man terms, consider franchising to be the permission to copy and paste a business as is. In other words, you use their brand, their business model, their proven systems, and their reputation to make YOU money.
From a bird’s eye point of view, this is excellent! It is the best of the best! No market research, no product testing, no outrageous marketing campaigns etc…The market, the location, the product and the profitability has already been tested, and all you need to do is just plug in and start making some serious money. Let’s take a closer look.
Companies like McDonald’s and Subway have well established franchises all over the world. Starting your own McDonald’s should normally be the equivalent of writing your own check. I don’t know of any one who has NEVER heard of McDonald’s. The brand name in itself is a hit with both children and adults. Try taking a child past McDonald’s restaurant without going in and see what happens.
With a McDonald’s franchise, you are sure to get the best advice and strategy to get into profit as soon as possible. Why is that? Well, for starters, your profit is their profit as well. They end up getting a percentage on all your sales, in addition to the franchising fee you already pay them. Today, if you apply for a license to franchise, be prepared to wait for up to 2 years. If and when you get accepted, you will need to have at least $1.5 million (1/2 of which should be your OWN money) available to help you get started. This does not include your initial and ongoing franchise fees. Next, you need to think about the building and the interior of your restaurant (No…McDonald’s does not cover these costs). Then you will also need to hire your staff, and make sure that they are available for the 9 month training program where all of you will learn the “McDonald’s” way of doing things. Of course, like any other business, you will need to be prepared for unexpected costs depending on your location.
Now, I understand why I never really got excited when it came to talking about franchises. McDonalds is probably the most popular example, but all the franchises that exist out there function in pretty much the same way. Some even guarantee your success…but as we all know, the only two things that are guaranteed in life are death and taxes….period! Don’t let anybody swindle you into believing anything else!
So is franchising an alternative you are willing to consider? If you have the deep pockets the time, and the energy it takes to get going, then I can only encourage you to explore your options. If on the other hand, you are a regular person like me, then I would recommend you steer clear from these type of opportunities – at least for now.
The notion of “copying” and “pasting” is one that is easy to grasp, and this is what makes many franchises extremely lucrative with an extremely high success ratio. Nevertheless, not everybody has the deep pockets to start and run a traditional franchise. So….what to do? There are plenty of alternatives out there, and it would be my pleasure to introduce you to some of them. Most of them are not as high profile as you would expect, but very successful.
Keep watching my resource page for more info….
To your ethical success,
A $20 e-b
ook here, a $10 report there and hundreds of other worthless and rehashed information products! Enough is enough!! Ok, so you produce physical products instead…well, don’t think for a second that you are exempt from what I am about to say.
When people started realizing that they could make enormous amounts of money on the Internet by creating products to sell online, people went crazy. Many people enjoyed the convenience of anonymity that the Internet provided for them. With this “shadiness” a lot of entrepreneurs began indulging in unscrupulous practices where the motto was more like “Get rich or try scamming “.
The motivation behind product creation was no longer about satisfying the customer, and over delivering beyond the customers expectations. The drive behind every product creation was more about “The launch”. Online entrepreneurs started asking themselves how they could create a buzz that would cause a buying frenzy once their products went live.
Nothing is wrong with creating a buying frenzy for a product – in fact, I find the idea brilliant. My gripe with these guys is that over the long run, the focus shifted from the product to the buzz. In some cases, the sales funnel looked more like a fleecing system than anything else.
What about the product? Well, that was just another story! Some products were so “average” that they had to be sent back. I personally bought a product like this…a $999 money making manual that I ended up returning after a few days. What made me fork out such a sum? The buzz, the sales copy, the testimonials etc. Now, don’t get me wrong, all these things are essential to a successful campaign for any product promotion. The most important thing is to at least make sure that the product or service provided is WORTHY of the buzz…don’t you think?
Product value is of the utmost importance. Entrepreneurs who are looking to make a name for themselves and their products should be asking the following questions:
1. Is there a need for my product? What exactly is this need
2. Who is my clientele? Do they have the means to afford the product/service I am offering
3. Is my product of high quality? Will it leave the customer in a state of “wow”?
4. Is it fairly priced?
5. Is it value for money?
6. Will the product/service I offer REALLY solve their problem?
7. Would I sell this product to any of my close family members?
These questions are not rules; they are simply guidelines to show you what kind of frame of mind you should be in before creating a product. The main idea is to make sure that the philosophy that motivates your product creation is one that is of the highest caliber.
Product creation is great, and it’s fun. But if you want to last a long time on Internet market, then you need to aim for quality and not quantity. Integrity, loyalty, excellence and values of this kind will catapult your business and your products to new levels.
To your ethical success,
Traditional advertising requires that you buy advertising space in a newspaper or any media for that matter, for the promotion of your product or service. This is what is considered good old fashioned advertising. The more newspapers or media spaces you have, the more “eyeballs” you have looking at what you have to offer. This in turn is supposed to mean more potential profit. In fact, in many areas of the world today including the 1st world, advertising continues to function in this manner.
Enter the information age. This is a time where you can find millions and millions of people hanging out at different locations irrespective of their time zones. The social gathering is no longer only restricted to the local community hall, but it now takes place in the GLOBAL community hall in a virtual country called THE INTERNET.
As a matter of fact, in this community of “real” people, there is different code of conduct, different values and language. For example instead of talking about advertising, people go on and on about “marketing”. Those who have really understood the Internet, its intricacies as well as its profitability are called Internet Marketers. These are the kind of guys who have learned marketing (advertising if you prefer) techniques that have given the knowledge to a selected few to make 1 million USD in 24 hours! These guys continue to innovate and revolutionize the use of the Internet as a means to make insane amounts of money with ANY business.
So, when it comes to make money online, there is no need for me to emphasize that their opinion COUNTS.
So, what are these guys saying? Well, for starters, 97% tend to agree that the Google search engine is the best thing since sliced bread….Ok…maybe not like that, but they do rant and rave about the functionalities of Google.
You see, according to these Internet Marketing experts, Google has helped them perfect the art of marketing and selling any product on the Internet. What do most businesses do? They simply find a specific need based on their outdated market research techniques, and then go live! Despite the hard work, the good intentions and the “expert advice”, many entrepreneurs end up falling flat on their face.
What the new breed of Internet Marketers are bringing to the table is something that is close to guaranteed success. Google has created SO many tools that allows savvy marketers to extensively research what will work, and what will not work before even creating a product or service. So, rather than creating a product and looking for ways to get it out there, these Internet Marketers first go out there, get a guaranteed winner, and THEN produce a quality matching product. Like reverse psychology, welcome to “reverse marketing”.
So, what does all this have to do with you? If you are still asking this question, then you have missed the entire point of this article! However, there is still hope for you. Like in all things that last, you must appreciate the value of hard work. If you start looking to understand how Google works, then you are halfway there.
Google adwords, Google adsense, Google keyword tool, Google Insight and Google trends are a few tools Google has created to scientifically target your audience and offer them relevant information. These tools are free to use, but are in no way empty in value.
Study Google, study the business philosophy behind every service, and you will understand why they have been able to crush every other competitor, while advancing by leaps and bounds. These guys have turned marketing into a science, and it is this level of marketing that you need to bring to your business.
embedded by Embedded Video
To your ethical success,